Business Performance Intelligence

Metrics that drive
valuation, growth,
and survival.

NumLK gathers information about your biggest cost drivers — AI Tokens, Cloud Platforms, Business Applications and more—and presents your full business performance in the clean, standardized format your finance and investor stakeholders demand.

Explore the platform
5 Layers
Expenses → market value
15+
Investor-grade KPIs
1 View
Whole business picture
NumLK · Performance Console Live
ARR
$2.4M
↑ 18% MoM
Runway
22 mo
Burn $84K / mo
KPI Health vs. benchmark
NRR
112% ✓
LTV : CAC
4.2× ✓
Gross Margin
74% ✓
Rule of 40
52 ✓
ARR Multiple 8.4× Board ready
ARR & MRR Tracking Burn Rate & Runway LTV : CAC Ratio Gross Margin & EBITDA Net Revenue Retention Rule of 40 ARR Multiple & Valuation Board-Ready Reports ARR & MRR Tracking Burn Rate & Runway LTV : CAC Ratio Gross Margin & EBITDA Net Revenue Retention Rule of 40 ARR Multiple & Valuation Board-Ready Reports
The reality

Operational metrics without
valuation context is half the story.

The most common mistake startups make is tracking metrics in isolation. Investors care about the whole chain—from burn efficiency to ARR multiple. NumLK connects every layer of your business into one coherent picture.

Data lives in silos

Revenue in Stripe. Expenses in QuickBooks. Customers in HubSpot. None of it talks to each other—and none of it tells the full story on its own.

Reporting takes days

Every board prep cycle means hours pulling CSVs, building spreadsheets, and second-guessing numbers. That time belongs to your product.

No link to valuation

Tracking MRR but not NRR. Watching burn but not runway. Knowing revenue but not your ARR multiple. The gap between metrics and market value costs credibility.

The KPI framework

Five layers.
One coherent business story.

From the cost of every dollar you spend to the multiple investors are willing to pay for your ARR—each layer explains the next. NumLK is the only platform built around the chain investors actually care about.

Explore the framework See the features
L01
Expenses
COGS · R&D · S&M · G&A · Burn · Runway
L02
Revenue & growth
ARR · MRR · NRR · Churn · Expansion
L03
Unit economics
LTV : CAC · Payback · Magic number
L04
Profitability
Gross margin · Rule of 40 · FCF
L05
Market value
ARR multiple · TAM · Pipeline coverage
How it works

Connect once.
Report forever.

No manual exports. No spreadsheet maintenance. Your KPIs stay current automatically.

Step 01

Connect your data sources

QuickBooks for expenses, Stripe or Chargebee for revenue, HubSpot or Salesforce for pipeline—plus any other core system. Setup takes minutes.

Step 02

NumLK builds your dashboard

All five layers are computed automatically and benchmarked against investor standards. No formulas to maintain, no models to babysit.

Step 03

Share board-ready reports

Generate investor-grade reports in one click. Walk into every board meeting, fundraise, or quarterly review with clean, credible numbers.

See the full workflow
Integrations

Built on the stack you already run.

NumLK reads from the systems where your data already lives. Your information stays in place—we just unify the view.

QuickBooks
Xero
Stripe
Chargebee
HubSpot
Salesforce
ChartMogul
Baremetrics
Ramp
Brex
Rippling
AWS
View all integrations
Who it's for

For everyone who needs
the full business picture.

Get started

Your business deserves
a complete performance picture.

Stop tracking metrics in silos. Connect your data sources, present every KPI in the format investors expect, and walk into every conversation with clarity.

Explore the KPI suite

No credit card required · Connects in minutes · Investor-ready on day one